HELSINKI FASHION WEEK

CAPTIS NATURA

Studio PMS and WILLEMS.WORKS collaborated together for a designer's residency during Helsinki Fashion Week. Marking the first fashion week that was revealed as entirely digital and remote. Since the physical fashion week event couldn't take place because of Covid, designers united on this platform to take the opportunity to embrace the digital format.

Captis Natura strives to capture nature in a fictional and digital world. Portraying tactile and dynamic images, where product and setting are organically interrelated.

DEVELOPMENT

CREDITS

Direction
Studio PMS & willems.works

Event
Helsinki Fashion Week

Audio
Antal van Nie

Production
willems.works