HIGH SNOBIETY

A ZEN STATE OF SHAVING

Gillette Labs is all about exploring beyond the conventional. In a world where mindfulness, meditation and work-life-balance becomes more important, the Heated Razor links to this space as a means to have a spa like experience.

Together with TRAUM INC we teamed up to create a themed campaign connected to these topics in a futuristic and utopian setting.

ANIMATIONS

CREDITS

Client
Gillette Labs

Agency
High Snobiety

Creative Direction
Thomas Traum

Design & Animation
willems.works & Pierre Allain-Longval

Audio
Marlon Beatt

Production
Carla Kaempfer